The Definition of a Relaunch
Pete was telling me today that a lot of people are being haters and saying stuff like, “How many times is Clandestine gonna relaunch?” or “They’ve done this before, it’s not a big deal,” and much like when Spencer Pratt is on a magazine cover, that hurts my soul. This is totally the first relaunch that Clandestine has ever went through. Sure, they’ve had changes in the past, but this is a major overhaul. New art direction, new design team, new brand goals, new production company, new website, even a new place where your clothing is shipped from. We’ve done work in the past, but now it’s basically starting all over, like when Tawny Kitaen and Rodney King leave Celebrity Rehab and now are in Sober Liv…wait, am I alone is watching that? Anyway, this isn’t anything Clan has done in the past - it’s a facelift of mass proportions.
Main Entry: relaunch Part of Speech: v, n Definition: to reintroduce a product or brand to the market after changes or improvements have been made
